Variable Data Printing

Variable Data Printing

Personalize your customer communications for better results

Let’s pretend you own a garden center. Instead of sending out a generic postcard, wouldn’t it be better to do a mailing that is personalized with your customers’ names, and with specific messages based on their shopping history? And if you want to offer a discount, wouldn’t it be smarter to divide the list, and test several different offers to see which one generated the best results?

We can do all of that easily with our professional Variable Data Printing services, connecting you with your customers efficiently, effectively, and at scale. If you like, we could even print individualized product photos on every postcard. And because we use Xerox® XMpie® Campaign Management technology, we can seamlessly plan, execute, and track your entire project for you, including cross-channel efforts.

Better Return On Investment (ROI)

The fact is, one-to-one marketing mailings using personalized variable data are proven to increase sales, yield higher response rates, and improve customer loyalty. Variable Data has even been proven to increase mail response rates by 5% – 12%. All it takes is a spreadsheet database of your customers’ information, and all the variable content and graphics you want to include. Best of all, Variable Data is done in-line, and adds practically nothing to the total cost.

Smarter Tracking

Variable bar codes, QR codes, URLs, landing pages, phone numbers – these are just some of the ways you can track results. And the more you learn about which promotional ideas generate the best results, the more effective and efficient all your
future mailing will become. Even better, our advanced integrated system can help you build on today’s successes to help you grow and expand tomorrow.


Just give us a call, and we can walk you through the process. Again, it’s not difficult on your end and will add surprisingly little to the overall cost. Why not request a quote to see just how affordable it is?


Variable Data Printing photo showing postcards with varied information in one print run.